3. Being Inconsistent
If you think of any major brand (Apple, Coke, Delta etc…) you’ll immediately notice they all have one thing in common – CONSISTENCY. That’s one of the reasons we can spot a Mcdonald’s from a mile away! LITERALLY!
It’s easy to just do a photoshoot, post a video or a photo and not have to think about anything else.
When you are consistent with your branding (colors, logos, imagery, style ) wherever someone can find you – you’re giving them subconscious reasons to remember you tomorrow, next week, next month, next year.
Don’t throw away your hard work by just posting random stuff on social media or on your website. Take a few extra minutes to throw your logo & colors on a photo or video!
You might never hear someone say “I hired you because of your BRANDING” but they WILL remember you!
YOU are a small business now – THINK like one!
4. Bad Imagery
We’ve all heard “Image is everything” and “An Image is worth a thousand words” and it’s absolutely true. Everyone’s a photographer these days – and to be quite frank – iPhones are AWESOME ways to take photos.
BUT – it’s important to not neglect your main brand imagery by using inexperienced photographers.
This is where an investment does come into play – but hey – it’s your business at stake!
Your main brand imagery should tell the story of who you are. Let people see into your world. Give them an opportunity to not only see a little bit inside of you – but to remember you forever.
You don’t need a lot to get started – you need some great HEADSHOTS for agents, managers & casting sites and maybe 2-3 BRAND IMAGES that will make your mark and will cause people to want to know more.
Anymore imagery you share make sure it tells the story of who you are and what you want people to know or think about you.
I love @theboyblu
on Instagram. Jamie is a client and we’ve shot a few times. Since moving to LA he’s really done a great job at having GREAT BRANDING – I love how his imagery colors all refer back to his name. It’s unforgettable.
5. Not having a strategy
So the life of a performer has many steps and phases to it. But the one thing that rings true is that it’s a JOURNEY – and not ALWAYS an uphill climb. And I don’t know about you, but when I go on road trips, I plug my destination into the GPS and I just follow that.
If I ever veer off to stop and get gas, see a waterfall or grab some Chick-fil-a, I always check back in on that GPS and get back on track.
No matter if you’re in a training season (The Grind), The audition season (The Hustle), the Machine Season (working a lot), The Traffic season (getting lots of eyes on your work, or the Profit season (when residual checks are coming in), Branding gets more and more important as you go along your journey.
The jobs you might get are just stops along the way. You have to map out the strategy of your brand so that when the timing is right and all eyes are on you, you’re not scrambling to give them something they will love and want to see more of. You’ve CRAFTED a system, a brand and a way to develop content that comes easy to you because you’ve done it before.
There is NO set way to have a career in Show Business. Creating your own lane will give you much more creative control over your brand as a whole and will prepare you to launch in any direction!